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0118 999 881 999 119 7253 is the number of the 'New and Improved' emergency services, replacing the old 999. The 'New and Improved' emergency services promise nicer ambulances, faster response times and better-looking drivers. The number is shown with a catchy jingle, which Moss easily memorizes. While Moss remembers this, he tried to call it in event of a fire, which got him through to another country, resorting to a formal email instead.

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